UrbanNest Properties — Brand Identity & Website Launch
A complete brand identity and website build for a premium Johannesburg property management company, from strategy to launch.
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Project Overview
UrbanNest Properties is a boutique property management firm based in Johannesburg, specialising in premium rental properties across Sandton and Rosebank. They came to us as a new company with no brand identity, no website, and a growing portfolio of properties that needed a professional digital presence.
Brand Strategy & Identity
We started with a brand strategy workshop to define UrbanNest's positioning, target audience, and brand personality. The resulting identity system — clean, premium, and trustworthy — was designed to resonate with young professionals and property investors seeking high-quality managed rentals.
The visual identity includes a custom logotype, a refined colour palette of deep navy and warm gold, premium photography direction, and a comprehensive brand guidelines document.
Website Design & Development
The website was designed to serve two audiences: potential tenants browsing available properties, and property owners looking for management services. We created a property listing system with advanced filtering, high-quality gallery views, and integrated enquiry forms.
Key Deliverables
Complete brand identity system (logo, colours, typography, guidelines)
Responsive website with property listing system
SEO-optimised landing pages for key service areas
Social media templates and brand collateral
Google Business Profile setup and optimisation
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