FitPro Academy — SEO & Content Marketing System
How we built an SEO and content marketing engine that drove 500+ monthly leads for a fitness education platform.
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The Challenge
FitPro Academy was spending R80,000+ per month on Google Ads with a customer acquisition cost of R1,200 per enrolled student. They had virtually zero organic traffic and no content strategy, making them entirely dependent on paid channels for growth.
Our Solution
We built a content-led SEO strategy using the hub-and-spoke model, creating 8 comprehensive pillar pages and 40+ supporting articles targeting every stage of the student acquisition funnel. We optimised course pages, fixed technical SEO issues, and launched a targeted link-building campaign.
The Results
Within 12 months: organic traffic grew from 800 to 28,000+ monthly visitors. Over 500 qualified leads per month from organic search. Customer acquisition cost dropped from R1,200 to R180. Total ad spend reduced by 60% while maintaining enrollment numbers. 120+ keywords ranking in the top 10 on Google.
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